Jonathan Peter Serrano

Art Director

New York, NY, USA
I want to be at the forefront of redefining the relationship and interactions between brands and consumers. My goal as a designer is to improve systems across all media and to create progress as a brand catalyst.
Experience
New York, NY, USA
Nov 2010
Art Director
Providing art direction for the brands: John Frieda, Jergens, Bioré, and HomeGoods. Scope of work includes print ad executions and TV production. Art directed 8 webisode videos for HomeGoods including content generation, set dressing, and talent management.
New York, NY, USA
Oct 2010Nov 2010
The O Group
Freelance Designer
Provided conceptual and design solutions for a new business pitch. The proposed client sought to integrate a more user friendly e-commerce presence on their site, as well as an overall refresh to their web/digital identity.
New York, NY, USA
Aug 2009May 2010
Design intern
Provided design and branding assistance to the creative teams of Mother Design. Collaborated directly with Art Directors and Account executives in the execution of design solutions for brands like Target and New Balance. Assisted the design team with hand-drawn typographic solutions/explorations for Target Harlem.
New York, NY, USA
Jan 2008May 2009
Sesame Street
Freelance designer and prop designer
Designed and executed various props throughout the filming and production of seasons 39 and 40. Collaborated directly with Set Director and Art Director to ensure that the Sesame Street identity was being furthered in all aspects including props and set dressing.
Education
New York, NY, USA
 
Skills
 
Photoshop, Illustrator, Indesign, HTML, CSS, Prop Design, Set Dressing, Scenic effects, talent management
Projects