Jonathan Peter Serrano
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  • Clean Diesel
    Art Direction done to introduce Clean Diesel to the US market. Project is still in development.
    Advertising, Art Direction, User Interface Design
    2012
  • FreshFix NYC | Reinvent Green Hackaton
    Prototype developed in under 24 hours with a team of perfect strangers. Two developers, two interaction designers, and myself put together a winning mobile app to help connect Farmer's Market Vendors and New Yorkers.
    Entrepreneurship, Product Design, User Interface Design
    2012
  • HomeGoods Stylescope + Mobile
    Mobile optimization and design for the HomeGoods Stylescope quiz.
    Advertising, Art Direction, User Interface Design
    2012
  • goods for good landing page
    Microsite created for goods for good, a non profit based in New York City that works with orphanages and communities in Malawi.
    Art Direction, Icon Design, Web Design
    2012
  • HomeGoods
    Art directed a series of webisodes for HomeGoods while at KBS+P. Along with interior decorator Elaine Griffin, I also art directed, dressed and styled each room that was featured in the videos.
    Art Direction, Branding, Television
    2011
  • V Magazine
    Art direction/design in partnership with Hui Min Lee and Kevin Wang for the Asian edition of V Magazine.
    Editorial Design, Art Direction, Graphic Design
    2011
  • Sesame Street
    Work done while a designer and prop designer for Sesame Street Productions (39&40)
    Design, Set Design, Production
    2011
  • John Frieda 2012
    John Frieda 2012 campaign. Art directed while at kbs+p.
    Art Direction, Advertising, Branding
    2012
  • Target Harlem
    Assisted in the brainstorming, design, execution for the newly opened Target Harlem in New York City.
    Graphic Design, Branding, Advertising
    2011
  • Details Magazine
    Provided design and connecting for the October 2009 issue of Details Magazine.
    Editorial Design, Branding, Graphic Design
    2011
  • Various Logo Designs
    Varios logo designs and explorations.
    Art Direction, Graphic Design, Branding
    2011
  • Psychology Today redesign
    Refresh of the popular magazine "Pyschology Today"—overall refresh included a reformatted grid system and a more sophisticated aesthetic.
    Photography by Erin Mulvehill and Carlo Van de Roer.
    Editorial Design, Graphic Design, Art Direction
    2011
  • Sans T-Shirts
    Conceptual line of customizable blank T-shirts.
    Branding, Design, Graphic Design
    2011
All works © Jonathan Serrano 2012.
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Projects
  • Clean Diesel
  • FreshFix NYC | Reinvent Green Hackaton
  • HomeGoods Stylescope + Mobile
  • goods for good landing page
  • HomeGoods
  • V Magazine
  • Sesame Street
  • John Frieda 2012
  • Target Harlem
  • Details Magazine
  • Various Logo Designs
  • Psychology Today redesign
  • Sans T-Shirts